Demographics

Demographic Reports

Audience insights — age, location, group type, and return rate

2,227

Total Attendees

38%

Family Attendance

48%

Return Rate

2.4

Avg Party Size

Age Distribution

Under 1213–1718–2425–3435–4445–5455–6465+0150300450600

Attendance by Group Type

Families 38%
Couples 29%
Solo 18%
Groups 3+ 15%

Family vs. Adult Attendance by Show

MidsummerNutcrackerOklahoma!Steel Mag.0%20%40%60%80%
Family
Adult
School Group

Top Zip Codes

60614
Lincoln Park13%
287
60657
Lakeview11%
234
60610
Near North Side9%
198
60625
Albany Park8%
167
60618
Irving Park7%
145
60613
Uptown6%
134
60622
Wicker Park5%
112
60647
Logan Square4%
98

Patron Return Rate

First-time52%
2nd visit23%
3–5 visits17%
6+ visits8%

48% of attendees have been to your theater before — above the industry average of 35%.